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Case Study: Elevating Trade Show Presence for SMK Global at Supply Side West, Las Vegas





Client Overview: SMK GlobalAs a leading nutraceutical manufacturer based on the East Coast, SMK Global is known for its innovative products, diverse packaging options, and a steadfast commitment to quality. With certifications from top industry organizations, SMK Global stands out in a competitive market. For Supply Side West in Las Vegas, SMK needed a booth that reflected its expertise and the high standards that make it a trusted partner in the nutraceutical space.

🌟 Our Mission: Bringing SMK Global's Brand to LifeJKI Marketing took on the task of designing a visually dynamic and strategically planned booth that would effectively showcase SMK Global's capabilities, products, and certifications. Here’s how we did it:

  • Showcase of Product Range – Our booth design incorporated clear, vibrant displays of SMK Global's nutraceutical product lines and innovative packaging options. We emphasized the variety and quality to attract potential clients interested in unique, effective supplements.

  • Highlighting Certifications & Standards – To emphasize SMK Global’s dedication to quality and compliance, we prominently displayed icons and information about their certifications (such as GMP, NSF, and organic certifications). This helped visitors instantly recognize SMK Global’s commitment to excellence.

  • Functional & Engaging Layout – The booth layout was designed to facilitate easy navigation and provide visitors with an immersive experience, including product samples and digital displays. Clear messaging guided guests through SMK Global’s capabilities and production strengths.

📈 The Results:

  • Increased Foot Traffic: The visually appealing and informative booth attracted attention from industry professionals and potential clients.

  • Enhanced Brand Perception: The strategic display of SMK Global's certifications and high-quality products reinforced its reputation as a top nutraceutical manufacturer.

📌 With JKI Marketing’s booth design, SMK Global made a powerful impression at Supply Side West, successfully communicating their unique value to a highly targeted audience.

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