Case Study: Transforming Beauty Salon's Website for Optimal Functionality and Conversions
Project Scope & Background
When WEN Beauty, a prominent beauty salon specializing in micropigmentation and cosmetic treatments, approached JKI Marketing, their main goal was to address an underperforming mobile website. The mobile version wasn’t delivering a seamless user experience, causing potential clients to drop off before booking. However, our team quickly recognized that there were broader issues impacting WEN Beauty’s overall online performance, including service presentation and conversion pathways on both desktop and mobile.
The Challenge
During our initial audit, we identified several critical areas for improvement beyond mobile responsiveness:
Service pages lacked clear descriptions, making it difficult for clients to understand WEN Beauty’s unique offerings.
The existing layout didn’t prioritize conversion, with CTAs (calls to action) and booking options either hard to find or unintuitive.
SEO was not optimized, affecting visibility on search engines and diminishing organic traffic.
Project Scope and Strategy
After our team reviewed the site, we proposed a comprehensive redesign that extended beyond the mobile version. Key elements addressed included:
Service Presentation: We enhanced clarity and structure in showcasing WEN Beauty’s services, making sure potential clients could easily understand offerings and benefits at a glance.
Conversion Optimization: By refining the user flow and calls-to-action, we shifted the design to prioritize bookings, inquiries, and other conversion-focused actions, creating a streamlined path from browsing to booking.
SEO and Content Strategy: We implemented an SEO overhaul, including keyword-rich metadata, alt texts, and on-page content adjustments that aligned with search intent and industry trends.
Results
With the newly optimized and conversion-focused website, WEN Beauty began seeing positive outcomes within just a few weeks of launch. Our efforts produced measurable improvements across key metrics:
150% Increase in Traffic: Organic traffic surged, driven by improved Google search visibility thanks to a complete SEO overhaul.
Enhanced Mobile Engagement: With mobile functionality addressed, user engagement on mobile platforms improved dramatically, further supporting conversions.
Driving Future Success for WEN Beauty JKI Marketing’s work with WEN Beauty demonstrates the value of a tailored, strategic approach for local businesses. By combining user-centered website design and marketing expertise, we not only met the client’s initial needs but also elevated their online presence to drive long-term growth.
📌 With JKI Marketing’s strategy-first approach, WEN Beauty can keep focusing on what they do best—delivering exceptional beauty services—while we handle the website design and marketing that drive real results!
